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Rojan Hooshyar

"The beauty of life is to sew dreams, embroider stories and untie the knots of our days." Born in Tehran, Iran in 1985, I was always very determined and adventurous and always into new and different designs and looks. I was a “Shoe Girl” and I was also madly in love with shoes so when I couldn’t find what I wanted I started to work on what I have and change the design and look of the shoes with different elements and that was The time I figured how cool would it be to design my own shoes. Although I had my degrees in management studies, which I should say helped me a lot in developing my own business, I believed that I could do that. Through self-studies and watching other designers’ inspirations, which later accompanied with different design courses, I started sketching and designing until I created my first line of work, a pair of handcrafted shoes and a bag which are main elements of women everyday clothing and I focused on 3 things: Good quality, outstanding colors and design. Being an Iranian woman is not easy and I thought an outstanding clothing with a creative bold design can help women of all countries to show their true amazing self.
In addition to designing I also started styling professionally 3 years ago. I've done many editorials in magazines and worked with many celebrities as their stylist and personal buyer/shopper. As creative thinker, very confident in my abilities and like to use my skills for the benefits of fashion industry with the ability to make any idea into amazing creations.
And …Being in love and inspired by Paris I named my brand La Femme Roje which represents being a woman and I am and will try to bring the best qualities and designs for women, the gorgeous women of my country and all women out there.